Chocolate City and EbonyLife TV have announced a
strategic partnership called ‘Chocolate City Unsigned’ , a
genuine homegrown reality TV show created to search
for the next Africa’s biggest music star, spearheaded
by Chocolate City, one of Africa’s biggest indigenous
record labels, and EbonyLife TV, Africa’s first Global
Black Entertainment and Lifestyle network and
production powerhouse.
This project was announced at a press conference
which held on January 28, 2016, and which had in
attendance the Executive Chairman and CEO of
EbonyLife TV, Mo Abudu; President of Chocolate City
Group, Audu Makori; CEO of Chocolate City, Jude
Abaga (M.I), as well as Victoria Kimani, and other key
Chocolate City talents.
Chocolate City Unsigned is set to be the first ever
indigenous pan-African talent hunt show created with
the sole aim of discovering, developing and supporting
fresh artistes, giving them a platform to showcase their
skills,launching them into a professional career of
instant music sensation, stardom and celebrity status.
The EbonyLife TV and Chocolate City partnership
recognizes Africa as home to the highest
concentration of a rapidly growing, vibrant and young
class of people who have an amazing penchant for the
most passionate and most fervent music culture in the
world; a rising creative generation to watch and the
next wave of stars poised to take the African music
industry by storm.
In view of this, Chocolate City Unsigned is a great
opportunity for brands that not only wish to gain a
foothold with Africa’s teeming new audiences, but who
also understand just how important music is to these
young target demographic, and who therefore wish to
form stronger connections with them while introducing
their brands to them through the new and innovative
music talent hunt property. Sponsors for the show will
be unveiled by the end of March, 2016.
Registration for the Chocolate City Unsigned competition
will be opened to all interested participants across
Africa on March 21, 2016 while the competition proper
is billed to commence in Lagos, Nigeria, in May 2016.
Chocolate City Unsigned will be televised on EbonyLife
TV and other select TV channels.
According to Audu Maikori, “ Chocolate City Unsigned” is
set to bring in something that no music reality TV has
ever had – artist discovery, developments and support
from a team that has done so with some of Nigerians
biggest artistes. The competition is the first indigenous
music reality Television show in Nigeria to discover
new talents across the African landscape.”
For Mo Abudu, “Africa is brimming with thousands of
yet-to-be-discovered singing talents and this
partnership of globally recognized brands, EbonyLife TV
and Chocolate City, through Chocolate City Unsigned , is
poised to create a truly indigenous platform that
guarantees youths jobs for life from a record label that
understands the African music scene more than anyone
else; one that knows how to create stars and make
them relevant to the African market. We are greatly
excited about this platform, not only for the African
youth, but also for brands that appreciate the power of
an amazing music property to connect with the drivers
of arguably the most vital segment of the economy.”
For CEO of Chocolate City, M.I (Jude Abaga), “In
summary, Chocolate City Unsigned is about creating
stars. I’m a living proof of this exciting reality and I and
the team are now ready to take others on this amazing
journey to stardom. Chocolate City have the recipe for
making music stars and EbonyLife TV have the recipe
for making TV stars. It’s a partnership like none other.
We both create stars because we understand the local
nuances of making stars; we find raw talent from
nowhere and take them right to the top. Chocolate City
Unsigned will do nothing less.”
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